Saturday!

Credit: Kate Spade Saturday on Instagram (@ks_saturday)

The best day of the week – the beginning of the weekend and a time of rest from the hustle of the weekdays.

Kate Spade’s launched a new brand with the same name with a recent opening of a pop-up store in Tokyo and by the looks of the pictures on several Instagram uploads, it could be marketed to the slightly younger late-teens/early twenties crowd.

Credit: Kate Spade Saturday on Instagram (@ks_saturday)
Credit: Kate Spade Saturday on Instagram (@ks_saturday)

Featuring the brand’s signature witty writing and bold pop-art graphics and vibrant colour schemes (love the teasers on its Instagram account!) – Saturday gives a young, exuberant and fresh vibe.

I’m looking forward to seeing it in Singapore when the time comes (sooner rather than later, hopefully!).

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